Iceland Christmas advert blocked from TV for being too political

Iceland

The statement went on to say: "However, it has been ruled our advert will not appear on TV alongside other supermarkets as it was banned by advertising regulations on grounds of political advertising".

But Clearcast, the company responsible for checking ads before they are broadcast to the public, said the ad was in breach of rules banning political advertising laid down by the 2003 Communications Act.

She is confused as to why he is there and when she asks him discovers it's because humans are in his rainforest harvesting palm oil and he has nowhere to live because of deforestation.

In a festive campaign with Greenpeace, Iceland created an animated advert starring a girl and an orangutan that discussed how the animal's habitat was destroyed by deforestation in the pursuit of palm oil.

Iceland has had its Christmas advert banned in a shock move that's left the supermarket unable to compete with its rivals like Marks & Spencer and John Lewis.

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It noted adverts can not be "directed towards a political end" as part of the broadcast code for advertising practice (BCAP). Habitat loss in countries such as Malaysia - a major global producer of palm oil - has contributed to the orangutan now being classified as critically endangered.

The supermarket was hoping to showcase its decision to stop using palm oil in its products, while raising awareness of the controversial commodity's environmental impacts.

The discount grocer, which earlier this year become the first major United Kingdom supermarket chain to promise it would scrap products that contained palm oil from its shelves, will now launch the ad on Youtube instead.

It added that Greenpeace had "not yet been able to demonstrate compliance in this area". But we want to share Rang-tan's story with...

"This year we were keen to do something different with our much anticipated Christmas advert. We are proud to be encouraging consumers to make more sustainable choices, even without the support of TV advertising, ahead of the Christmas shopping season".

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