Chrome 71 to Block All Ads on Sites That Serve Abusive Experiences

Chrome 71 will block all ads on sites with persistent malicious ad abuse

Due to this, Google has announced that starting with Chrome 71, which is slated to be released on December 4th, 2018, the browser will begin to block all advertisements on web sites that repeatedly perform abusive behaviors. Since past year, said product manager Vivek Sekhar, Google has learned "that this approach did not go far enough".

After putting those initial protections in place, Google learned that they didn't go far enough and that "more than half" of abusive experiences were not blocked. If you are one of the website owners and are anxious if your website may have "abusive" ads, there's a way to check them using Google's own tool. Site owners can report such ads to either be corrected or removed.

He cites two common examples of misleading, abusive ads in his post.

Following its own internal investigations into abusive web practices, Google claims to have identified the tactics used.

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Google defines abusive experience advertising as advertising that tricks users into taking an action that the user did not intend. The new setting will be enabled by default. It includes: pop-up banners, redirects to suspicious websites, open ads in new window and other questionable marketing moves.

The new feature is that Chrome will remove all ads on the small number of sites with persistent abusive experiences when it comes to malicious advertisements.

These ads trick users into clicking on them by pretending to be system warnings or "close" buttons that do not actually close the ad. Its all new Firefox 63 update packs Enhanced Tracking Protection designed specifically for those looking for more privacy, across the board, and not just limited to incognito. The Abusive Experiences Report highlights if Google detected abusive experiences on the site.

Chrome is already making efforts to increase user experience and security against unwanted website behaviors. Users sometimes click on the "X" to try to close a page or click a deceptive play button, only to be taken to another page, where some abusive ads "phish" for personal information. But it's likely a prudent idea to check your site in the Abusive Experiences Tool to check if anything is flagged by Google as abusive.

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