Businesses Support New Global Commitment To Tackling Plastic Waste

The initiative comes as public pressure mounts on manufacturers and retailers to pare down the deluge of plastic packaging that is clogging landfills and choking the seas

L'Oréal, Johnson & Johnson and Burberry are amongst some of the biggest fashion and beauty brands in the world pledging to combat plastic pollution at the source.

This new commitment, led by the Ellen MacArthur Foundation in collaboration with UN Environment, has been signed by 250 organizations including packaging producers, brands, retailers and recyclers, as well as governments and NGOs.

Albéa joins the New Plastics Economy Global Commitment launched by Ellen MacArthur Foundation, along with several of its customers and partners, to create a circular economy for plastics.

The Commitment and its vision have received support and endorsement from other major representative bodies, such as the WWF and The Consumer Goods Forum, a number of universities, institutions, and academics.

There could also be more plastic than fish in the oceans by 2050, if current trends continue.

Three of the brands that signed up, Coca-Cola, PepsiCo and Nestle, were recently named the world's worst plastic polluters, according to an index by the Break Free From Plastic movement.

Businesses signing the Commitment have undertaken to publish yearly data about progress on the central goals of the project.

The signatories, which also include the governments of the UK, France and Scotland, pledge to eliminate problematic or unnecessary plastic packaging and move from single-use to reuseable packaging instead. "We need to move upstream to the source of the flow", said Ms MacArthur.

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She said the global commitment was "just one step on what will be a challenging journey" but one which could lead to huge benefits for society, the environment and the economy.

The pledge is part of a larger goal to curb plastic waste pollution, which has become a risky concern. "I applaud the Indonesian government's pledge to provide $1 billion per year to reduce plastic pollution", said Fisk Johnson, Chairman and CEO of SC Johnson.

The scheme was set up by the charity founded by British yachtswoman Dame Ellen MacArthur.

The Global Commitment aims to create "a new normal" for plastic packaging by fundamentally rethinking the way we make, use and reuse plastic materials.

We know we can't tackle the plastics issues alone and are thrilled to be part of a global effort to find a solution. National governments are also invited to support the Commitment, and the United Kingdom and Scottish Governments are among the five governments and cities to sign up.

Ocean plastic is a worldwide crisis, with the equivalent of one dump truck load every minute entering the world's oceans, mostly from Asian countries, and many communities face high levels of poverty because of this. Ecostore is committed to working towards an ambitious set of targets in the fight to beat plastics pollution.

We have started to see some first positive steps in dealing with the root causes of plastic pollution.

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