Apple services reach a whopping $10 billion in revenue in Q4 2018

Apple unveiled the new iPhone 8 iPhone 8S and iPhone X at its launch event in California last year

'Apple will have trouble maintaining its recent valuation bump if the market clearly sees declines in shipments, ' said analyst Richard Windsor on his Radio Free Mobile blog. Global sales made up 61 per cent of the total number. Besides fretting over Apple's fiscal fourth-quarter results, Wall Street also was let down by a slightly disappointing revenue forecast for the current quarter covering the holiday season - a projection suggesting that iPhone sales will fall below the 78 million units analysts had expected for the period.

Services continued its rise.

Apple this week unveiled a new version of its MacBook Air laptop, this time made of recycled aluminum, as well as a new Mac Mini and an iPad Pro, all pricier than their predecessors.

The company registered $62.9 billion in revenue, an increase of 20% over the same period a year ago, and quarterly earnings per diluted share of $2.91, up by 41%.

Cook blamed Apple's weaker Christmas forecast on foreign exchange rates, lessening demand in emerging markets and a fear that Apple would not be able to produce enough of its new products to sufficiently meet demand. The total revenue amounted to $62.9bn with earnings per share of $2.94. It managed to recover, though: as at 6:50am in NY, it was at $1.073 trillion. Apple raised prices on most of the devices, a relatively recent strategy to offset slowing unit sales growth.

As part of the change, the "Other Products" category is being renamed "Wearables, Home and Accessories".

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Executives said they also would quit giving the number of iPhones, iPads and Mac computers in the future, leading to a further drop in the share price, since investors closely follow the figures.

Subscriptions to Apple services, meanwhile, were up 50 per cent.

According to Luca Maestri, Apple's Chief Financial Officer, the company will no longer reveal unit sales data regarding its devices.

Apple said today a dividend of 73 cents Dollars per share will be paid out to shareholders on November 15, 2018. At market close on Thursday, Apple shares were up more than 25 per cent for the year - supported by purchases by Warren Buffett and a $100 billion share buyback program - while the Nasdaq Composite Index is almost flat for the year. Addressing analysts at a quarterly earnings call on Friday, Cook said the Cupertino-based consumer technology giant is "seeing pressure" in emerging markets such as Turkey, India, Brazil, and Russian Federation. This shows exactly how much Apple is relying on the three phones it's releasing each year to keep improving those financial results.

Yesterday, Apple published its earning calls for fiscal Q4 2018.

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