Amazon to Offer Free Shipping With No Minimum Purchase This Holiday Season

STOCK  Getty Images The Amazon logo is displayed on screen of a mobile

On Monday, Amazon returned fire, saying it will eat the shipping costs on "hundreds of millions" of items on its online bazaar during the holiday rush.

Walmart, arguably Amazon's biggest competitor in the U.S., has kept its $35 minimum threshold for free shipping for this holiday season (so far, at least). The Amazon help page explains that delivery will take five-to-eight working days and then only after all the items in your order are available, including pre-ordered products.

Amazon is offering free shipping for all customers for a limited time this holiday, starting November 5. Sales in November and December - excluding automobiles, gasoline and restaurants - are expected to increase between 4.3 and 4.8 percent over 2017 for a total of $717.45 billion to $720.89 billion, according to figures from the National Retail Federation.

If anyone does not have Prime and wants to try it, Amazon is willing to offer free trials even while this free shipping promotion runs its course.

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Those who pay for a Prime membership (here's how to get a free Amazon Prime account) will be able to access these deals 30 minutes early.

Amazon is looking to boost holiday sales and add new prime members.

Amazon needs to pump up sales after the company's revenue projection for the rest of the year fell below some wall street analysts' estimates.

"We focus on making shopping as easy and enjoyable for the customer as possible so we hope customers will enjoy the new AR View feature in the app, which uses augmented reality technology to allow shoppers to see selected products in their own home before they decide to buy, just in time for this year's biggest ever Black Friday sale and ideal for kitting out the home before Christmas guests start arriving". The spokeswoman said the company expects to announce that cutoff date later, after assessing customer demand and its logistics network. For instance, Amazon's non-Prime free shipping program includes hundreds of millions of items, far more than Walmart's entire online selection of over 75 million.

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