Walking Dead season 9 premiere loses almost half its audience

Norman Reedus as Daryl Dixon Sydney Park as Cyndie Lauren Cohan as Maggie Rhee Melissa Mc Bride as Carol Peletier Danai Gurira as Michonne Khary Payton as Ezekiel Sydney Park as Cyndie- The Walking Dead _ Season 9 Episode 1

The ninth season of The Walking Dead touched down this past Sunday, and it earned the lowest ratings in their key demographic in series history.

Down 27 percent in the demo and 23 percent in the audience over the season eight finale, and down 50 percent in the demo and 47 percent in audience size over the season eight premiere, the downtick in both rating and audience size continues a long-running and alarming trend that has plagued the series in recent seasons. The Season 9 premiere did, however, bring in more total viewers than the series premiere-6.1 million versus the 5.3 million that tuned in to see the beginning of the AMC series.

Check out our review of the Season 9 premiere of The Walking Dead, which we called "Great" saying, "Thankfully, for now, the story seems to have taken a few steps back from the outright conspiracy and rebellion that was being cooked up at the end of Season 8; opting instead for a more subtle and believable build in hostilities". That "The Day Will Come When You Won't Be" episode had just more than 17 million viewers, and was virtually tied with the Season 5 debut.

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At New York Comic Con, The Walking Dead creator Robert Kirkman, who is the founder of Skybound Entertainment, also confirmed the announcement.

On paper, this is all bad news. For one thing, it's possible Walking Dead will make up some of these declines once delayed viewing and streaming get tallied, though in the case of some broadcast network series this fall, DVR numbers haven't put a dent in the year-to-year declines. So while these Season 9 numbers are pretty dire, it's worth noting that TV as a whole is in decline with regards to traditional ratings metrics. The Live+3 and Live+7 numbers will provide a fuller portrait of how the premiere actually did.

The Walking Dead premiere has reached a new ratings low for the series.

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