The EQC - The First Ever All-Electric Car from Mercedes-Benz

Coco electric camping trailer

German carmaker Mercedes-Benz has unveiled its first fully-electric auto, in a bid to take on USA rival Tesla.

It showcased an SUV with a 450-kilometre range, full-width rear light and clean-cut interiors that Mercedes hopes will find favour with luxury customers and tech-savvy millennials.

The first Mercedes-Benz product from Daimler's new EQ sub-brand for electrified cars has been revealed in the form of the EQC.

Interestingly, Mercedes says the two electric motors are configured differently: the arrangement up front is "optimised" for efficiency in the low- to medium-load range, while the rear motor "determines dynamism". Porsche recently announced the name of its Taycan electric performance vehicle, which will hit the market next year.

The German luxury automaker said its battery-powered SUV, called the EQC, will hit the streets in 2020 - the first of as many as 10 electric Mercedes models to hit the road by 2022.

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Audi on the other hand have already started production for their e-Tron SUV, which is scheduled to launch in under two weeks on September 17 in San Francisco, just sixty miles from the Tesla factory in Fremont. At the time, the company announced that EQ would become a new line of fully electric cars and SUVs. The rollout of the EQC this week, therefore, represented an early production look at the first mass-market electric Mercedes, in a segment that will soon see plenty of competition from up and down the autobahn.

The high-end subsidiary of Volkswagen plans to take pre-orders for e-Tron with a refundable deposit of $ 1,000.

Not to be outdone, BMW has hired a Lufthansa cargo jet to fly its electric Vision iNext - still just a concept auto - from Munich to Beijing via NY and, of course, San Francisco.

While some experts doubt the Germans can ever match the wow factor around Tesla and its founding boss Elon Musk, many also wonder whether they need to. "This isn't a good point in time", he said.

Tesla has had virtually no competition up to now, which has allowed it to easily become the frontrunner and persuade early adopters to pay a premium for an all-electric vehicle from a relative unknown, with no quality track-record or physical dealerships for servicing and support.

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