New Apple Watch Series 4 unveiled, bigger screen, faster processing

Our clearest look yet at the Apple Watch Series 4

First of which was its Apple Watch Series 4 line of smartwatches. Built from the ground up, the new upgrade features an new black ceramic build, slightly new shape with 32-35% bigger screen and thinner body.

The Apple Watch Series 4 will come in two sizes: 40mm and 44mm.

It is positioning the new watch as a more comprehensive health device, able to take an electrocardiogram to detect an irregular heartbeat and start an emergency call automatically if it detects a user falling down, potentially appealing to older customers.

Moving to the exciting part, Apple claims that Watch 4 can detect falls and allow the user to dial emergency contacts.

Apple Watch Series 4 pre-orders start at 12:01 AM Pacific on September 14th, that's 3:01 AM Eastern.

In addition, Apple dropped the starting price of Apple Watch Series 3 to $279.

Apple executive Jeff Williams announces the Apple Watch's new heart tracking features on stage at a special event Wednesday. The software features updates for the workout tool on the watch, the ability to listen to podcasts while exercising, and a raft of changes to notifications to try to limit the information overload wearers can suffer.

A report from Canalys estimates Apple shipped 3.5 million Apple Watches worldwide during the second quarter of 2018, up 30% during the same period previous year.

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United Kingdom pricing for Series 4 to follow.

Spending a few hundred bucks on the new Apple Watch isn't a small commitment, especially when you factor in the cost of an LTE model which comes with a monthly charge to keep it connected.

Apple Watch Series 4 includes built-in heart rate sensor, GPS, barometric altimeter, accelerometer, Bluetooth, and Siri voice responses. The series 4 will be available for pre-order on Friday and will ship to consumers on September 21. However, Apple's total share of the smartwatch market dipped, down from 43% to 34% during the first quarter of this year, indicating the smartwatch market overall has become more crowded and competitive.

Apple Watches were already capable wrist-worn heart-rate monitors, but the Series 4 has some new tricks in that regard.

If you were thinking of buying Apple Watch Series 4 for the ECG app in Canada, think again.

The iPhone Xs Max's display size is 26 percent larger than the previous largest iPhone display, marking the largest increase in screen size since 2014, wrote analyst Gene Munster of Loup Ventures in a note. Williams says those features will be available this year. It takes 30 seconds, and then you get a heart rate analysis. It is backed by 16GB of storage - as much as on a GPS + Cellular Series 3 model, but twice as much as on the Series 2 or GPS Series 3 models.

The Apple Watch Series 4 will be available directly from Apple, either at brick-and-mortar Apple Store locations or online.

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