Microsoft intercepting Firefox and Chrome installation on Windows 10

Windows 10

When you download the Chrome or Firefox installer and launch it, Windows will first show a "warning" telling you that you already have Microsoft Edge installed.

The intermediary screen that interrupts the installation states that Edge is installed on the device and that it is safer and faster than the browser that the user was about to install on the device. Luckily the pop-up will take you right to the necessary section in the Settings app-"Apps & features"-so you can disable the "app recommendations" option that allows it and other prompts hawking Microsoft's software to appear". Microsoft stated in 2017 that Edge usage had doubled but third-party usage tracking service still see the browser lag behind Chrome, Firefox and even Internet Explorer in usage share. If that's true, we don't imagine this process will make it into the next Windows 10 update.

At the center of the new saga is a new "app recommendation" feature that is turned on by default under "Apps & Features" in the latest Windows 10 October 2018 Update (Redstone 5) Insider build.

The message that pops up calls itself a "warning", but the only reason it's warning you to use Edge is that Microsoft would prefer you do so.

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It's not unusual for operating systems to ship with a browser pre-installed, with most people just downloading their preferred browser at the earliest opportunity.

Some of Windows 10's more annoying advertising features encourage you to use Edge, too.

People talk about how Google pushes Chrome, but that's pretty different. Google doesn't put up a warning page when you search for Firefox, and it doesn't try to slow you down when you install another browser on Android.

WTF?! As demonstrated by the methods it used to get people onto Windows 10, Microsoft isn't averse to using shady tactics when pushing its products. It then gives you a blue button to click to open Edge, or a grey one you can click to install the browser you actually want to use. To do that requires focusing on making Edge better than the alternatives and marketing it as such.

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