IPhones, watches, iPad? What to watch for at Apple's big event

With the new launches, Apple is hoping to expand its market share in the increasingly competitive smart-phone space. The strategy is working, helping Apple become the first publicly traded US company to hit a market value of more than $1 trillion earlier this year. The price being projected for this flagship model is anywhere between $1,000-$1,100.

We are just hours away from the unveiling of 2018's iPhones.

Apple's event starts at 10 a.m (1700 GMT) at the Steve Jobs Theater at its new circular headquarters building in Cupertino, California, named after the company's co-founder who wowed the world with the first iPhone in 2007. Although the iPhone X didn't fulfill analysts' lofty sales expectations, it fared well enough for Apple to up the ante with the bigger model, whose price is expected to unveil Wednesday.

Apple's Phil Schiller introduced the new iPhones at their annual event.

The iPhone Xs Max, on the other hand, features a 6.5-inch Super Retina OLED display at 2,688 x 1,242 resolution with 3.3 million pixels (but still 458 ppi). The phones have a new redesigned Apple 12 Bionic CPU and GPU, exclusive to iPhone XS and XS Max. The event, which is scheduled to start at 6pm United Kingdom time, will see Apple unveil three new iPhones and a brand-new Apple Watch as well. However, the product has buoyed revenue from Apple's "Other Products" segment, which also includes the Apple TV, HomePod, and AirPods. It will cost much less than the Xs and Xs Max, predicted to be around $600.

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Trump appears to know that new tariffs could be a problem for Apple, pushing the company in a recent tweet to move its manufacturing to the U.S.

New models were referenced in several places in Apple's site code - including for offers on AppleCare.

It is predicted that Apple products will be available to buy in the first week of October.

Another apparent leak from Apple reported by 9 to 5 Mac reveals there could also be a new Apple Watch design that bears a larger screen. Shares of Garmin Ltd lost some earlier gains and were flat in midday NY trade.

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