IPhone XR: Apple unveils iPhone XR starting at £749

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Looking for ways to lessen reliance on phones, which represent more than 60 percent its revenue, Apple opened its event by announcing the new Apple Watch Series 4 with edge-to-edge displays, like its latest phones, and they are more than 30 percent bigger than displays on current models.

Both the new iPhones will be succeeding the existing iPhone X. In 2016, Apple's Twitter account accidentally leaked the iPhone 7 before the handset was unveiled by the company. This year, we're getting three new iPhones. And you better believe that the internet has some opinions on what we now know to be the iPhone Xs, Xs Max and XR.

As for the new A12 Bionic chip, the industry's first 7nm SoC, it was hard to tell just how that held up in Apple's crowded demo area.

The iPhone XR is also able to take Portrait Mode photos, despite the fact that it has only a single camera. It also offers improved IP68 water resistance.

This includes the $1099 6.5-inch iPhone XS Max, the $999 5.8-inch iPhone XS, and the $749 6.1-inch iPhone XR. Sitting in between the iPhone XS (5.8 inches) and iPhone XS Max (6.5 inches), the iPhone XR features a 6.1-inch display with a resolution of 1792x828, with a pixel density of 326ppi. Both phones will finally bring Dual SIM card support to the iPhone family.

Battery life, in comparison to the iPhone 8 Plus, is improved by 90 minutes. It also features a king-size price of $1,099.

The aluminium iPhone Xr will launch one week later on Friday, October 26, 2018.

The iPhone XR has ditched the Home button and Touch ID in favor of Face ID and the TrueDepth camera.

It still hasn't released that, and analysts expect the company to announce a date for it to ship. That gives the phone more visual real estate than similar-sized models.

Camera-wise, the iPhone Xr packs a single-lens rear camera - the same wide-angle camera that is installed on the iPhone Xs.

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The lower-priced model is available in aircraft-grade aluminum in coral, black, blue, yellow, white, and PRODUCT (RED) with 64 GB, 128 GB, and 256 GB capacities. Still, that "cheap" price will cost you in the long run as far as features are concerned.

The importance of these new iPhones to Apple and AAPL shareholders can't be understated.

During the launch event, Apple's Phil Schiller said the new phones are 'incredible'.

Actually, this is Apple's priciest iPhone yet.

If confirmed, the 6.5in iPhone XS Max is expected to be the company's most expensive to date, surpassing the £999 iPhone X introduced this time past year.

Apple has some new color options for its mainstream iPhone.

In the quarter ended December 31, 2017 (the first full quarter following the iPhone X launch, and including the all-important holiday season), iPhone sales represented 69% of total AAPL revenue. The shares slipped 1.2 per cent in NY. It predicts average iPhone selling prices will rise by $20.

The XS Max will have all those upgrades, but it's bigger.

We'll find out soon.

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