Apple Watch will call for help if you fall

An iPhone Xs in front of an iPhone Xs Max showing Super Retina display

That is, in everything except the names.

"Today, we're going to take iPhone X to the next level", Cook said at the gathering held with Apple Park's Steve Jobs Theater. Here's what we know about each device.

The iPhone XS and iPhone XS Max are the first Apple smartphones to get dualSIM support.

The "budget" answer to Apple's top-of-the-range iPhone XS and XS Max, the iPhone XR - will start at a cool $749 (£749), and comes in three different storage sizes: 64GB, 128GB and 256GB.

The investors reasoned that doing so would pose no threat to Apple, because the company makes the bulk of its money selling devices, not from how much people use them. Last week, US President Donald Trump told Apple - in a tweet, how else? - that if it wanted to avoid the inevitable price rises that the trade spat with China would bring, it could bring manufacturing back to the US.

Indian users have always been demanding dual sim in the iPhone. Although the innards of those phones changed over time, they looked basically the same and the new features they offered weren't compelling enough to encourage consumers to upgrade en masse.

The new iPhone XR features Apple's first Liquid Retina Display.

Additionally, iPhone XS and XS Max have increased water resistance, enduring up to the depth of 2 metres for up to 30 minutes.

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Processor. The A12 Bionic chip found in all the new models skates out to the jagged edge of silicon chip design.

But if that's not enough to convince them it's a worthy upgrade, the XR also offers numerous same cutting-edge features found on the top-of-the-line XS models.

There have been rumblings that Apple is primarily focused on ramping up production of the XS and XR models and that an update to the iPhone SE is the least of the company's worries at the moment. The iPhone Xs has a 5.8-inch diagonal screen, while the iPhone Xr screen measures 6.1 inches and the iPhone Xs Max comes with a 6.5-inch screen that is the largest yet for an iPhone.

Also featuring an all-screen design, it actually has a larger screen than the iPhone XS, coming up to 6.1-inches. There's no home button on any of them - love it or hate it, Apple is putting the fingerprint reader permanently out to pasture.

The iPhone XS Max has a starting price of $1,099 (for the 64GB variant); it is priced at $1,249 for the 256GB variant and $1,449 for the 512GB variant.

Apple's newest phones feature faster processors and better memory capacities than their predecessor. According to company's claim, the performance cores in the A12 Bionic are up to 15 per cent faster and the efficiency cores are up to 50 per cent power efficient compared to the A11 Bionic. The iPhone XS has the same 5.8in-sized component as the original, while iPhone XR's screen is 6.1in but is lower quality.

They are available in gold, silver and space grey.

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