Netflix testing show ads that pop up in between episodes

Netflix

On Friday, news that the streaming giant is testing out promotional videos between episodes and movies caused an uproar on Twitter and Reddit, with many users threatening to cancel their subscriptions if it persists. This is why some Netflix subscribers are apoplectic after having to watch ads for Netflix created content between episodes of certain shows.

Netflix has come out and clarified that it will not be running commercials on its platform.

As The New York Times points out, numerous subscribers have taken to social media to voice their dissatisfaction over the 10- to 20-second ads, which began popping up over the weekend.

In a statement, Netflix described the ads as "recommendations" and explained that they were to help viewers choose what else to watch. "I already pay over $200 a year and watch only a few shows here and there".

Like many technology firms, Netflix regularly tests new features, large and small, by switching them on for a subset of its users and recording the reaction.

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A number of users reported that they encountered a bug that made the ads unskippable.

Netflix has since issued a statement to Cord Cutters, asserting that the adverts can be skipped "at any time". So if you've been catching up on Brooklyn Nine-Nine in anticipation of the fifth season hitting Netflix's catalogue, you could end up seeing a trailer for Disenchantment, or some other Netflix-commissioned series. There is actually a very easy way to turn off these ads while they're being tested, and we're going to show you how.

According to cordcuttersnews.com, Netflix says it's simply trying to evolve a concept it introduced a couple of years back, and that it's all just a part of personalizing the user experience.

"In this particular case, we are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster", said Netflix spokesperson Smita Saran.

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