Laliga lands on facebook in indian subcontinent

Laliga lands on facebook in indian subcontinent

La Liga will receive €90 million to distribute the matches via Facebook Live to India, Bangladesh, Pakistan, Afghanistan, Maldivas, Nepal, Butan and Sri Lanka. While Facebook and Major League Baseball declined to disclose financial details, but Bloomberg reported the deal was worth anywhere between $30 and $35 million.

Social media giant, Facebook has acquired broadcast rights to Spanish soccer league LaLiga for three seasons in the Indian subcontinent.

In a first-of-a-kind agreement, LaLiga and Facebook today announced that the platform will become the official home for all LaLiga Santander matches in the Indian subcontinent.

The financial details of the agreement were not disclosed in the statement. For major matches, viewers in the region will be treated to interactive studio coverage hosted by one of the subcontinent's faces of football, Joe Morrison. Fans can either go to La Liga page on Facebook and can view any of the matches or they can go on to the Facebook page of their favourite clubs to watch the match.

In addition to the live matches, shoulder programming, including a full range of weekly preview shows and highlights, will also be offered.

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The action will be shown without advertisements, according to Facebook's director of global live sports, Peter Hutton. The first game will be broadcast on August 17.

The deal comes as a growing number of football matches are being streamed live, reducing the dependence on satellite television for viewers.

The games will initially be shown in the Indian sub-continent region, where the company has a total of 348 million clients, without advertising but the company said it may extend advertising trials now under way in the USA to the La Liga coverage. If Amazon has the Premier League, Facebook weren't going to wait far behind.

The league, which features teams FC Barcelona and Real Madrid as well as Argentine star Lionel Messi, will be broadcast live and on demand via La Liga's Facebook page and individual club pages. Last year, Facebook bid US$600 million to stream Indian cricket but lost to Rupert Murdoch's 21st Century Fox Inc.

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