Apple Ends App Store Affiliate Program 08/03/2018

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Eli Hodapp of TouchArcade said: "I don't know how the takeaway from this move can be seen as anything other than Apple extending a massive middle finger to sites like TouchArcade, AppShopper, and many others who have spent the last decade evangelizing the App Store and iOS gaming". The company had rolled out a revamped iOS App Store with iOS 11, and is working on a new Mac App Store in macOS Mojave.

Apple has announced that it is removing apps from its affiliate program.

As services like the App Store become a bigger part of Apple's business, the company may want to be less dependent on independent reviewers and focus more on strengthening the business from the inside.

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Apple has now chose to do away with the affiliate referral program for all app purchases from its store and thus killing many affiliate sites.

By way of explanation, Apple pointed to its wondrous new App Store on iOS and macOS, which Cupertino reckons will improve app discovery to the point were other methods, such as app review websites, simply aren't necessary. Even that, it would seem, is too much for impoverished Apple to pay its fans as apps disappear from the agenda as of 1 October 2018. With the latest information, the commission is gone completely. "All other content types (music, movies, books, and TV) remain in the affiliate programme". The affiliate program will still be available for music, movies, books, and TV purchases. Apple's plan to cut affiliate payments will likely have a negative impact on independent app reviewers that earn revenue by linking their recommendations to Apple's App Store, per VentureBeat.

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