No, McDonald's Isn't Launching a Cryptocurrency, Despite What It Appears

McDonald’s announces global currency         
          A look into what the Mac Coin will look like

Beginning at lunch time on August 2, customers can pick up a MacCoin with each purchase of a Big Mac at 14,000 McDonald's locations.

According to a press release, the MacCoin, accepted in 57 countries, will be available in "five designs celebrating the five decades of the Big Mac" and it "will have a globally accepted value drawing inspiration from the Big Mac Index - the burger is so ubiquitous that The Economist even uses it to measure global purchasing power".

One way you can get them is to by entering the #BigMac50 contest on Twitter @McDonaldsCanada, from August 2nd until August 8th and sharing why they love the Big Mac. "So we wanted a global celebration as unique as the burger itself".

McDonald's is minting more than 6.2 million of the coins across 50 countries.

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McDonald's iconic sandwich, which has graced the QSR's menu for the last 50 years, is being celebrated in 2018 with the launch of the MacCoin.

"The limited-edition MacCoin symbolizes the modern McDonald's journey", says Jeff McLean, Senior Vice President and Chief Financial Officer of McDonald's Restaurants of Canada.

In 1967, Michael James "Jim" Delligatti lobbied the company to let him test the burger at his Pittsburgh-area restaurants.

More than 14,000 McDonalds restaurants will be taking part in the scheme to bring customers back to the fast-food chain. "Since 1968, Big Mac fans across the greater Philadelphia area have enjoyed two all-beef patties, special sauce, lettuce, cheese, pickles and onions on a sesame seed bun with a flavor that's just as craveable and delicious today". Those kind of periodic campaigns should help keep the Big Mac relevant for years to come, says Mike Delligatti, the son of the Big Mac inventor, who died last year.

One of the Delligatti family's restaurants celebrates the iconic sandwich and its history by doubling as the Big Mac Museum.

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