Netflix is testing an Ultra subscription

Netflix is testing an Ultra subscription

According to screenshots taken by Tutto Android, Ultra would allow for viewing on four screens and streaming in HDR, an extremely high definition viewing experience that would only be available in that tier. The new tier is basically the current Premium tier with HDR video and HD audio added. Netflix also increased its Premium plan by $2 to $13.99. The current pack with highest price is the "Premium" subscription which allows users to enjoy their videos at 1080p (Full HD) with screen sharing of 4 at a time. People will no longer be able to write their feedback on a show, and in mid-August, people will no longer be able to read existing user reviews on Netflix either, CNET reported. Netflix has confirmed the Ultra tests, but noted that only select customers will see the additional option.

It is estimated that the plan will cost 16.99 Dollars per month, given the way Netflix does its current pricing. "In this case, we are testing slightly different price points and features to better understand how consumers value Netflix", the company said, according to USA Today.

Why? Netflix spokesperson Smita Saran told CNET, "This feature is only offered on the website and has seen declining usage over time". Unfortunately, this means they are cutting back the Premium tier from four streams to just two streams.

Wall Street analysts have said Netflix has some wiggle room for higher prices.

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"This is now only a test, and Netflix might decide not to bother with it as a consumer product".

During a few months of 2017, Netflix posted its largest three-month growth spurt - 8.3 million new subscribers - despite raising the cost of its most popular plan (the Standard plan with two screens watching simultaneously) by $1 in October 2017.

In 2011, Netflix lost 800,000 USA subscribers when it raised the prices for its plan offering streaming video and DVD rentals from $9.99 to $15.98.

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