About that name change from IHOP to IHOb? Uh, never mind

IHOP said on its IHOB Twitter account that the new name was just a gimmick to promote its burgers

Last month the International House of Pancakes pulled a stunt that put its namesake at risk.

The announcement was buried in the mention of a promotion in which it will offer 60-cent short stacks on July 17 to celebrate its 60th birthday.

Turkel Brands President Bruce Turkel discusses how IHOP is temporarily changing its name to IHOb.

The restaurant known for its pancakes tweeted Monday the only reason they said they were changing their name on June 11 was to "promote our new burgers".

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Remember all that drama over IHOP changing its name to IHOb?

When asked, "didn't go well, huh?" by one Twitter user, the IHOP account responded, "The blan was to get beople talking about our new burgers". The promotional campaign, which drew widespread criticism on social media, invited fans to guess what the "B" stood for, ultimately revealing that "IHOb" reflected a new focus on a line of "Ultimate Steakburgers".

Despite their relief to learn the name wasn't changing forever, some burger lovers asked that burning question we were all thinking.

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