New Donors Needed to Fill Red Cross Missing Type Campaign

A’s B’s and O’s are missing! Red Cross calls on donors to help

New Jersey Blood Services/New York Blood Center (NYBC) has declared a blood emergency.

This is an innovative bid to attract new, young blood donors. This week is also a great occasion for Canadian Blood Services to celebrate 20 years of working with donors to meet patients' needs, and to remind Canadians more blood donors are needed. Right now, the blood bank's stock is below that minimum, according to the release. It helps patients suffering from life-threatening conditions to live longer, better quality lives, and supports complex medical and surgical procedures.

In addition to this already thriving donor platform, the NZ Blood Service Donor App is undergoing some exciting changes that will become available on 14th June 2018. This year it falls on the anniversary of the 2017 shooting at the congressional baseball practice. By joining the #MissingType movement, donors can find out their blood type this summer.

"Since launching globally a few years ago, the initiative has notched up phenomenal success, spurring thousands of new blood donors to sign up worldwide", said Silungile Mlambo, the SANBS's chief marketing officer.

"People automatically think blood is there".

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The American Red Cross provides around 40 percent of that total and they say they're running short. Healthy, volunteer blood donors are the only source of blood and platelets for those in need of transfusions. The organization is also asking companies and community groups to host blood drives this summer to help boost the supply, which is typically a period when blood donations are lower. It features a free pancake breakfast and everyone who registers to donate will receive a "Vincent Strong" bracelet and the patriotic "Earn Your Stars and Stripes - Donate Blood" t-shirt. Those in need include: cancer patients, accident, burn, or trauma victims, newborn babies and their mothers, transplant recipients, surgery patients, chronically transfused patients suffering from sickle cell disease or thalassemia, and many more.

"South African big business has the power to change the fact that our country faces constant blood shortages - and save lives at the same time".

Scheduling appointments: Donors are now able to view all donor centres and mobile blood drives in the country, plotted on a map.

Eligible donors can enter the drawing a second time when they register for a second donation during the blood drive period. So by working with social media, the R d Cr ss is hoping to get some "new blood" in the clinics and give the gift of life to someone in need.

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