Instagram to Allow Long Form Video Content Using IGTV App

Instagram unveils new IGTV app for long-form vertical video, now has 1 billion users

First, being designed and meant for consumption on mobile devices means that videos on IGTV will be vertical and take up the entire screen, letting users hold the phone as they usually do while using it.

According to TechCrunch, Instagram at an event launched the IGTV app that allow users upload up to an hour-long video, as against the previous one-minute length video post. Commenting on this, CEO Kevin Systrom said that "Instagram is now a global community of one billion!"

Still, this new platform won't quite have the flexibility of YouTube - for example, while one hour would be more than sufficient for most content creators, it's not exactly YouTube's generous maximum time of 12 hours. Each of IGTV's channels will belong to a "creator", some of whom were present at the event-social media star Lele Pons, for example, gave a preview of her IGTV cooking show-but Instagram emphasized in its announcement that anyone can be a creator.

IGTV launched as its own app on Wednesday in the U.S., though it's possible to view videos and get recommendations for what to watch through the traditional Instagram app.

"Just like turning on the TV, IGTV starts playing as soon as you open the app".

House GOP Immigration Compromise Teeters Ahead of Votes
He also stressed that "we still have to maintain toughness in our country" and talked about the importance of "strong borders". The language also leaves room to separate children from parents if it's best for the child's welfare.

House Immigration Bill Could Stall, Blames Democrats
The Justice Department is ordered, "to the extent practicable", to "prioritize the adjudication of cases involving detained families".

England training notes suggest Sterling could be dropped for Rashford
England manager Gareth Southgate was on the field for the session and not wearing a sling after dislocating his shoulder. Southgate took a tumble while running near England's World Cup camp in Repino and was treated in a nearby hospital.

Instagram, which Facebook bought in 2012 for $1 billion, has grown an app originally made for sharing photos into a service that people also use to send messages and post short videos. Instagram is launching a dedicated IGTV app, but the videos that are published for the new platform will also be visible in the standard Instagram app.

The IGTV app will be available on both Android and iOS, and you can head over to Google Play and install it now.

Initially, mobile and web users will have a 10-minute limit on their videos. Also like TV, IGTV has channels. At a press demonstration Wednesday, Instagram executives showed video clips featuring wildlife explorers and amateur cooks.

IGTV seems to be great for those enjoying Instagram Stories but want to make longer formats or people who'd like to vlog or publish videos while taking advantage of their Instagram following base.

The Instagram effort is most similar to what Snap Inc. has done with the Discover section of Snapchat. However, brands are able to create their own channels just like any other person with an Instagram account.

Related news:

Hot News

isis-killer-beheading-video-story-top AT&T WatchTV low-priced live television streaming service revealed
Jun 22, 2018 - 01:00
The 30+ channel line-up includes CNN, TBS, TNT, TruTV, TLC, Cartoon Network, Discovery, A&E and AMC, just to name a few. And coming "soon" after launch, AT&T says, will be BET, Comedy Central, MTV2, Nicktoons, Teen Nick and VH1.

isis-killer-beheading-video-story-top Disney and Nintendo are teaming up to create a Switch show
Jun 22, 2018 - 00:49
Titled the "Nintendo Switch Family Showdown ", the program will feature four families duking it out in a variety of Switch games. Nintendo Switch Family Showdown will be streamed on the Disney Channel, Disney XD and the DisneyNOW app.

isis-killer-beheading-video-story-top Root back for T20Is against Australia, India
Jun 22, 2018 - 00:32
Paceman Mark Wood has been rested this time round, while all-rounders Ben Stokes and Chris Woakes are both injured. England lead the five game series with Australia 2-0 with three matches remaining.

isis-killer-beheading-video-story-top Poisonous plant that causes blisters and scars spreading across the south
Jun 21, 2018 - 23:46
A report from will have you sit up pretty quickly because this plant could lead to serious injury. In Ohio, giant hogweed is typically found in northeast Ohio, especially in counties bordering Pennsylvania.

isis-killer-beheading-video-story-top Love Island star Sophie Gradon dies aged 32
Jun 21, 2018 - 23:29
Tributes have been pouring in for Sophie on social media, with many of her fellow Love Island stars sharing their devastation. Gradon competed in the 2016 series of the show after she won the Miss Newcastle and Miss Great Britain competitions.

Prince Louis to be christened by the Archbishop of Canterbury next month
Jun 21, 2018 - 21:56
While the Duke and Duchess of Sussex were present in the celebration, Prince William and Kate Middleton didn't attend the event. The Prince was born Louis Arthur Charles at 11.01am on 23 April at St Mary's Hospital in Paddington weighing 8lbs 7oz.

isis-killer-beheading-video-story-top Israel targets Hamas positions after Gaza shelling
Jun 21, 2018 - 21:28
Abbas halted contacts with the administration in December, to protest what he says are blatantly pro-Israel policies. Around two million people live in Gaza, majority the stateless descendants of refugees from what is now Israel.

isis-killer-beheading-video-story-top Love Island star Sophie Gradon dead at 32
Jun 21, 2018 - 21:27
On Twitter, as her beau cradled his dog, she gushed: "When the love of your life loves his dogs like this you know he's the one. Her Love Island co-stars and the show's host took to social media with heartfelt messages in wake of the devastating news.

Wawrinka eases to opening win at Queen's
Jun 21, 2018 - 20:27
Another American with a big serve is out, though, after sixth seed Jack Sock was beaten by Daniil Medvedev. The Croatian, runner-up to Feliciano Lopez past year , dispatched Fernando Verdasco 6-3, 6-4.

isis-killer-beheading-video-story-top Mbappe seals France progress as enthusiastic Peru show limitations
Jun 21, 2018 - 20:25
With Peru pushing for an equaliser, Deschamps opted for a change with 15 minuets remaining as Mbappe made way for Dembele. Expect him to start as Peru likely face elimination should they fail to get a result .

isis-killer-beheading-video-story-top A child's anguish meets America's indifference on new TIME cover
Jun 21, 2018 - 20:15
Children and their parents will now be detained together until their criminal proceedings come to an end. Customs and Border Protection and taken to a processing center.

isis-killer-beheading-video-story-top FPJ's dream XI predictions for Argentina vs Croatia; Live blog
Jun 21, 2018 - 20:13
Croatia secured three points in their 2-0 win against Nigeria in their opening game but enter the match under a cloud. As well as Rakitic, they also have the talented Luka Modric in midfield, and towering hitman Mario Madzukic up front.

isis-killer-beheading-video-story-top Confirmed: Ariana Grande is engaged!
Jun 21, 2018 - 19:43
Now he's officially confirmed the news on a United States talk show, saying he feels so lucky: "like I won a contest". Grande launched her career on the Nickelodeon TV show Victorious in 2009 and released her first studio album in 2013.

isis-killer-beheading-video-story-top Microsoft rebrands MSN News under Microsoft News brand
Jun 21, 2018 - 19:30
You can personalize the experience by prioritizing topics or specifying your interests, and Microsoft News will do the rest. It'll be the driving force behind , the Microsoft Edge start page and the Microsoft News app for iOS and Android .

isis-killer-beheading-video-story-top Why Didn't Kate Middleton, Prince William Attend His Cousin's Wedding?
Jun 21, 2018 - 18:59
Britain's royal palace says Prince Louis will be christened July 9 by Archbishop of Canterbury Justin Welby. Current hot favourites include Prince William and Harry's former nanny Tiggy Legge-Bourke, 53, at 2/1 odds.