IHOP reveals what IHOB will stand for

IHOP reveals the secret behind their new name IHOb

The 60-year-old pancake chain announced its decision to drop the Pancakes from its name, and has rebranded as the International House of Burgers.

IHOP hosted a Twitter poll, taking guesses for what the B could stand for.

"Dear Internet, we abbreciate your batience", the company said on Monday. The change is not permanent, a company spokeswoman said, but rather is a move to promote its new burger line. The burger looks good enough to eat with lettuce, onion, pickles, tomato, and cheese.

Mushroom & Swiss: Sautéed mushrooms and onions, Swiss cheese and mayo.

Fans still wouldn't have it. The name change, though, is meant to help the franchise connect with more people.

"Well there is stupider", Turkel Brands president Bruce Turkel said during an interview on FOX Business' "After the Bell".

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It had six burger plates priced $11-$14 on its previous menu, including a Denver Omelette Burger, sliders and a patty melt.

Along with the name change, the restaurant's Twitter page is donning a new hashtag: #IHOB. It then made a seriously introspective observation: "what is a burger if not a meat pancake between two other pancakes".

"IHOP changed their name to IHOB for BURGERS, Nobody asked for this", one user wrote.

Naturally other restaurant chains had some thoughts to share on social media about the "IHOb" announcement.

IHOP - er, IHOb - has gone all-in on the name change in terms of its online marketing platforms before the "b" in the new name was revealed.

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