IHOP Becomes IHOb: See the Funniest Reactions

The chain's name International House of Pancakes is rooted in their calorie-laden breakfast standards ― pancakes waffles and french toast ― but IHOP said last week that it was changing its last initial to ‘B’ in a rebranding exercise

In an effort to put the spotlight on its lunch and dinner offerings, the chain announced on Monday that the "b" stands for "burgers". The International House of Pancakes took to Twitter to make the startling announcement, as well as show of their new logo.

If you guessed that the "b" stood for burgers, you would have been correct. But who cares? This is the internet and we've already reacted.

In fairness to IHOP, it's always healthy to try new things. Breakfast, bacon, brunch and burgers were all tossed out as suggestions, and Monday brought an answer.

Pancake restaurant IHOP's marketing move to rebrand itself as IHOb - standing for burgers - comes at a time when beef prices are off their record highs.

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Even breakfast-themed chain Waffle House has gotten in on the action by responding to a fan and tweeting, "Even though we serve delicious burgers. we know our roots". Now, we're flippin' our name to IHOb. "Find out what it could b on 6.11.18", IHOP/IHOb wrote in a tweet.

"The change, in fact, celebrates the debut of the brand's new Ultimate Steakburgers", the company said in a press release about the seven new all-natural burger varieties.

Rebelez also said that the menu shake-up and temporary new name was a "high-risk maneuver".

Reaction to the name change on social media ranges from excitement and anticipation to confused and baffled. Will the newest burger joint contender be able to carry its brand through such online ire?

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