Burger King mocks IHOb name change and people are loving it

IHOP changed its name to IHOb to promote its new burgers including the Cowboy BBQ

Many remained unconvinced that IHOP's burgers could ever compare to its pancakes.

"The big opportunity for the IHOb brand is to develop our lunch and dinner business", CMO Brad Haley tells him.

"Now the question is can that be translated in to bringing customer into the restaurants for those menu items and beyond", McLaughlin adds.

Like countless others, I've spent many an hour hanging out in a cracked leather booth in the always slightly too chilly establishment with its blue roof and smiling logo, hours filled with laughter, orange juice, and pancakes.

We were greeted by IHOP's President Darren Rebelez who reassured us that the House of Pancakes was not going anywhere. IHOP-IHOB then admitted its tweets were part of a limited time promotion.

Burger King went all out and changed everything, from Facebook to Twitter.

We are excited to announce that we will be switching our name to Pancake Castle.

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Now, keep in mind, when the company announced their transition, they did note in their announcement that the name change wasn't permanent and "just for the time being".

I'm not sure how I feel about the name change, but I do know how I feel about the shady responses that have since filled my Twitter timeline: awesome. "Good company. They treated us well". We'd slip inside after hours on the road, and I'd order the Rooty Tooty Fresh 'N Fruity® pancakes, which satiated my sugar fix and satisfied my dad as being "healthy" because it included fruit.

As you no doubt intuitively know, reactions to the ploy have been passionately mixed.

Hollis Johnson/Business InsiderIHOP changed its name to IHOb to promote its new burgers, including the Cowboy BBQ Burger.

The International House of Burgers did not immediately respond to request for comment from TheWrap. And you have to give it to them, it's working. According to reports, nearly 50 percent of the company's customers came in the morning.

After days of speculation, the restaurant formerly known as IHOP has revealed all the secrets behind its mysterious name change.

"Picking up on the company's tricks, when one Twitter user said on Monday, 'Your marketing team needs to be fired..."

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