YouTube Music, YouTube Premium launched

YouTube Red You Tube Premium

The past several months have been rife with rumors about Google's plans to revamp its music service as a way to compete more aggressively with Spotify and Apple Music, now the towering figures of music streaming.

YouTube Premium, meanwhile, is YouTube Music's ad-free version, along with original series and movies from YouTube.

YouTube Music is a music streaming app available for both iOS and Android platforms. According to Google, the main YouTube advantage will be that it will combine all the official versions of songs.

As you'd expect from the world's biggest video site, YouTube Music has more of a focus on music video than its competitors - but at the same time, it's also created to function as a pure audio service when the user desires. The app is a subsidiary of YouTube app for music and music videos.

The revamped YouTube Music service will see a gradual rollout in the US starting on Tuesday, with select overseas markets also targeted. The service will also recommend music based on a user's listening history and location.

YouTube Premium, which will replace YouTube Red, will cost $11.99.

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Updated on May 17: Added additional information about YouTube Premium pricing, content, and future availability.

In a blog post, Youtube has announced that YouTube Red is being rebranded as YouTube Premium, which is a bit expensive than YouTube Red.

Although YouTube Music was part of Youtube Red before, now, it is now being offered as a standalone service.

By separating its music and premium video services, YouTube may be attempting to boost its brand as a music streamer, as an essential service that can displace competitors.

Music-streaming companies have long had strained relations with music labels, facing accusations that they don't fairly compensate artists for their creative work and for encouraging audiences to pilfer music. YouTube's latest push into paid music streaming faces stiff competition from rivals that already command massive audiences. Spotify leads the music-streaming industry with 75 million paying subscribers, and Apple Music is quickly gaining steam.

YouTube Music will launch in the United States, Australia, New Zealand, Mexico and South Korea on 22 May. It will roll out to more countries in the following weeks.

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