New Lagonda will be an all-electric SUV, arrives 2021

Lagonda SUV Concept

Aston Martin's ultra-luxury, Rolls-Royce-baiting offshoot, Lagonda, is the latest, and possibly the most ambitious proponent of the super-SUV theme. The Lagonda SUV will of course be aimed at a very niche audience and will be a very high end luxury product taking inspiration from the "Vision Concept" that Aston Martin showcased at the 2018 Geneva Auto Show.

In fact no firm details of the new SUV have yet been announced, apart from a single artist's impression of the vehicle and an assertion that it will be built using near-future technologies.

Specific details are yet to be confirmed, but the Aston Martin brand says it will feature an advanced battery electric powertrain, all wrapped up in an "incredibly bold" design inspired by the concept version. A coupe is also a possibility at some point. Aston says it will be built around "near-future technologies" and promises an SUV that is "supremely luxurious". Andy Palmer has previously stated he doesn't expect self-driving technology to be at a credible stage until the middle of next decade.

It may seem odd that Aston Martin is taking such a radical approach in what is typically a conservative segment. Think Silicon Valley types and startup millionaires.

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Need more proof that the SUV is the new four-wheeled shorthand for ultimate luxury, improbable performance, and launching traditional brands into new stratospheres?

Aston Martin CEO, Andy Palmer, said that the new Lagonda SUV was a chance to shake up vehicle design: "In reviving one of the most iconic names in motoring we have created a unique opportunity - one that allows us to cast aside an inherited 20th century approach and instead design cars around 21st century demands and desires".

The Lagonda SUV will be the first electric model from the Lagonda lineup, which is expected to get a second electric model by 2023.

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