Is Oppo's Realme inspired from Xiaomi's Redmi?

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Chinese smartphone maker Oppo has listed its first smartphone under the sub-brand called the Realme. However, it appears that the new smartphone is created to rival the Xiaomi Redmi 5A that is available in the country with a starting price of Rs. 5,999. The OPPO Mirror 5 launched way back in 2015 came with the similar diamond-like mirrored finish. Neither Amazon nor Oppo has announced any details about the price and specifications of the upcoming Realme 1. Currently, Oppo is selling devices between Rs 10,000 to Rs 30,000 in India, but with this online-only brand they are able to sell phones around Rs. 15,000 as it will save them dealer margin, incentives, transportation and warehouse costs etc.

Of course, the fact that even the trade at times gets confused about the origins and relationship between China brands, especially Oppo, Vivo and Oneplus to name three, will make it even easier to ride on any benefits the similarity to Redmi can provide. So, either Realme 1 is the Oppo A3 or a phone with just similar design. It isn't clear, however, whether this will be made up of plastic or metal or a combination of both as seen on the Oppo A3.

The Realme 1 is being touted as a smartphone "crafted for the youth". The Realme 1 also has a rear-facing camera sensor, coupled with an LED flash. In terms of service support, Realme will have 500+ authorized service centers across the country with 1-hour guaranteed service for most cases.

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"Realme satisfied the needs of online consumers through unique, exquisite design, leading specs, cutting-edge technology and overall better quality", CEO Realme India said.

There is no word on the pricing of the phone as yet but some reports suggest Oppo's Realme brand will target the sub Rs 15,000 price segment.

The Indian smartphone market has long felt threatened by the popularity of Chinese smartphone brands among Indian users, and to kick things up a notch Oppo is all set to launch a new sub-brand and an Amazon exclusive smartphone in India. It is possible that Realme will introduce a few downgrades to help price the Realme 1 competitively.

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