Amazon cuts Whole Foods prices for Prime members

Amazon cuts Whole Foods prices for Prime members

Whole Foods has debuted a loyalty program that offers special discounts to Amazon Prime customers.

"This new Prime benefit at Whole Foods market is a flawless pairing of healthy and delicious food at even more affordable prices", said Cam Sibay, Vice president, Amazon prime.

Inc.is giving its Prime members another reason to shop at Whole Foods. "What we've seen is when we do special deals for Prime members, we get a lot of traffic".

Sustainably-sourced, wild-caught halibut steaks: $9.99/lb., save $10/lb. Exclusive savings at Whole Foods Market join the unparalleled combination of benefits for Prime members in the USA, including unlimited fast, free shipping and great entertainment.

Amazon has been implementing perks for its Prime members in Whole Foods since it acquired the grocery chain over the summer.

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"That's significant", Whole Foods CEO John Mackey told Fortune.

CNBC, which first reported on a trial of the Whole Foods/Prime discount program earlier this month, cited an anonymous source who said 75 percent of Whole Foods shoppers are Prime members, but less than 20 percent of Prime members shop at Whole Foods.

The announcement marks the most aggressive stance Amazon has so far taken to integrate the two companies, at least from a consumer perspective, said Bob Hetu, a retail industry analyst with Gartner. That translates into a big opportunity to boost Whole Foods' business, if Amazon can use the new discounts to bring more people into stores.

The new Whole Foods offerings will expand the universe of Prime benefits and help keep customers in Amazon's ecosystem for mutually beneficial results. Amazon cut prices on many items at Whole Foods upon completing the acquisition previous year, as part of its broader push into physical retail stores.

The system will give Amazon enormous perception into its Whole Foods shoppers. "Our vision is that every day Prime makes your life better, easier and more fun, and shopping at Whole Foods Market with exclusive deals and savings is all of this and more".

Amazon has fired another shot across the supermarket industry's bow.

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