Facebook will introduce an "unsend" option, after backlash about Zuckerberg's disappearing messages

Facebook has over 20 crore users in the country and the Indian government last month had shot-off notices to both Facebook and Analytica on the data breach issue

Later, the company issued them a statement saying that they are going to extend this feature for all Facebook users in the coming future.

'Cause-and-effect can get muddled or lost entirely.'

The aforementioned "unsend" feature has reportedly been in the works for a couple of months, with Facebook relaying the following to BGR.

Facebook shares, having taken a beating amid the non-stop revelations, have recovered since Zuckerberg and Chief Operating Officer Sheryl Sandberg embarked on the public-relations offensive. And people using our secret message feature in the encrypted version of Messenger have the ability to set a timer - and have their messages automatically deleted. This may take some time.

If the goal of Facebook's security team was to keep a hacker from accessing the accounts of executives and therefore all of their messages, they could have merely been deleted on their side the way any Facebook user is free to do, without them disappearing from the various recipients' inboxes. "We should have done this sooner - and we're sorry that we did not", the spokesperson added.

It seems very much that Facebook decided to make "unsend" part of Messenger because of the TechCrunch story-which makes it hard to believe that the company has had time to think through its potential implications.

Facebook will hire more people to enforce the new advertising policy before the 2018 midterm elections.

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"In the secure messaging space we have a concept called transcript consistency, the idea that all participants in a conversation see and react to the same messages", says Sarah Jamie Lewis, a privacy and anonymity researcher and the executive director of Open Privacy. Lewis says that it's not hard to conceive of ways such a feature could be abused, say during a sexual harassment investigation.

"We have [internally] discussed this feature several times", the company said in a statement sent to Quartz. The company said it's shutting down a feature that left at risk the personal information of most of its 2 billion users, and it conceded that as many as 87 million users could have been affected by Cambridge Analytica's mishandling of data.

The former former director of research at Cambridge Analytica, Christopher Wylie, revealed three weeks ago that the data-mining firm improperly accessed the private information of tens of millions of Facebook users.

Facebook's chief operating officer Sheryl Sandberg said the company should have conducted an audit after learning that a political consultancy improperly accessed user data almost three years ago. But some of the fixes-including especially the unsend feature-feel particularly half-baked. "It's Facebook's responsibility to manage their platform, but it's also the responsibility of governments to ensure companies protect data and to regulate monopolies".

Fortunately, Facebook feels the same way.

Echoing Zuckerberg's comments this week, she stresses that Facebook is changing its thinking and focusing more on securing user data. She also told Judy Woodruff on PBS Newshour that "we just weren't thinking enough about the bad use cases". Good. Start with Messenger unsend.

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