Amazon Prime members now have auto trunk delivery option

Amazon Wants to Deliver Packages to the Trunk of Your Car

Today the news comes down that Amazon has teamed with auto companies Volvo and General Motors to deliver packages directly users vehicles.

The service will be free for Amazon Prime members with an active GM OnStar or Volvo On Call account and is available in 37 US cities and surrounding areas.

The Key In-Car service, according to CNN Money, is available in 37 US cities.

As long as your auto is in the registered delivery area, Amazon will deliver your order to it.

The service does require access to your vehicle, which some customers may obviously be reluctant to grant. The app forces the driver to confirm "that the vehicle is securely locked before the driver can move away from the vehicle" and automatically re-locks the auto if for whatever reason the auto does not get re-locked by the driver.

Users will need to download the Amazon Key App. By contrast, the in-car delivery service is free for Prime members. More cars and locations are expected to be added "over time". Customers also get several reminders on their phones before, during and after the packages are delivered. A device will verify the auto, scan the package, and use the connected auto services to unlock the vehicle.

"Since launching Amazon Key last November, we've safely delivered everything from cameras to collectable coins inside the home", said Amazon vice president Peter Larsen. Packages that require a signature or come from a third-party seller are also ineligible for in-car delivery.

Compatible cars include a 2015 or newer Chevrolet, Buick, GMC, or Cadillac with an active OnStar account.

The company will expand the number of locations as well as eligible vehicle makes and models going forward. With Key In-Car, the vehicle needs to be within the area of a delivery address and the Prime member provides data via the app such as car color, make and model for the Amazon delivery person.

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Amazon uses multiple layers of verification to ensure the security of in-car deliveries.

The in-car delivery effort is part of Amazon's drive to leave packages where they can not be easily stolen.

First of all, it's not Amazon that unlocks the vehicle, but the car's manufacturer. Customers receive a notification via the Amazon Key App after the delivery is completed and the vehicle is relocked. The delivery driver gets access to Global Positioning System coordinates and your license plate info.

"Simplification of experience for our consumers is central to Volvo's digital vision".

"Receiving a package securely and reliably in your auto, without you having to be there, is something we think many people will appreciate", said Atif Rafiq, chief digital officer at Volvo Cars.

"Everything is securely encrypted between the two services", said Rohit Shrivastava, Amazon Key's general manager. "This mix of auto and commerce is starting the next wave of innovation and we intend to be at the forefront".

In addition to enabling in-car delivery, Amazon Key is a smart entry solution that offers customers keyless entry, remote lock and unlock, and guest access, as well as the option to have packages delivered inside the home.

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.

Amazon Key has no additional cost for customers and is limited to Prime subscribers.

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