Walmart is making its own meal kits in some stores

Walmart to start selling gourmet meal kits at stores nationwide

Walmart is rolling out meal kits.

The battle to lure grocery store shoppers is heating up between the world's largest retailers, Walmart and Amazon, which announced major moves within a day of each other.

Blue Apron Holdings Inc., for example, has struggled ever since it became a publicly traded company, reported News Ok.

Walmart's meal kit is supposed to serve two people, and the price range varies from $8 to $15.

Walmart's meal kits were developed in its Bentonville Culinary and Innovation Center over a two-month period, then tested in stores across several states over the past several weeks. The meals will also be available via Walmart's Online Grocery Pickupwhere customers can order online at lunch and pick up as soon as dinner time.

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The four pre-portioned meals are steak Dijon, basil garlic chicken, pork Florentine and sweet chili chicken stir fry. "We're here to help", said Tyler Lehr, senior vice president and general merchandise manager of Deli Services for Walmart U.S. The ingredients of the dishes include chicken fried rice, meatloaf, meatballs, and spaghetti. All kits are made and packaged in individual stores daily.

For Walmart, the meal push also may let it get more out of its deli section. They also do not require a subscription.

Although several other retailers have tried the meal kit option, majority haven't succeeded in this business venture.

Several companies, including Walmart, are focusing their efforts on reaching customers in new ways including home delivery and online ordering and curbside pickup. Scrambling to find a meal "puts pressure on a family", he said.

"It's no big secret that they are offered in other retailers, and we have looked at them previously, but we were not thrilled with quality levels", he said. "So these are products we're very comfortable with".

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