McDonald's flips golden arches on sign to honor women

A McDonald's in California has flipped its golden arch upside down ahead of International Women's Day on Thursday

Diners at McDonald's should not be alarmed if they see the restaurant chain's iconic "M" logo turned upside down today at different locations across the country. Patricia Williams, franchise owner at the Lynwood outlet, said that the outlet flipped over the M for a W as a mark to honour women's day.

McDonald's chief diversity officer Wendy Lewis, explained that the stunt was to commemorate the extraordinary accomplishments of all women.

McDonald's says it is "proud" to say that six out of 10 of its restaurant managers in the us are women, adding: "Without women, there would be no McDonald's" in an online statement. While her store has the distinction of being the only one in the nation with an upside down sign, 100 other McDonald's locations will have the flipped logo on packaging, placemats and employee shirts and hats.

"Yeah, because flipping your logo upside down is really gonna solve women inequality. pointless", comments one person.

Spokesperson Lauren Altmin says, "We have a long history of supporting women in the workplace, giving them the opportunity to grow and succeed".

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Social media hailed the unique initiative of McDonald's.

The impassioned blog post, though, didn't stop people from pointing out the flaws in the brand's tribute to women.

"For me, it's a sign of pride in the company I've worked in so many years", said Huebner, who joined McDonald's as a corporate administrative assistant in 1974.

The marketing move follows other company's such as Johnnie Walker, which released a limited edition "Jane Walker" label for the month of March.

McDonald's has yet to comment on the Twitter backlash surrounding their PR move. In the front-page message the paper sought to raise awareness by informing its readers that French women earn approximately 25.7 percent less than men according to a 2017 report from an inequality watchdog.

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