Apple Music continues to grow, but aims for 2 billion subscribers

Entertainment Spotify South Africa launches only R60 per month for Premium
By Edward Swardt- 12 March 2018 0

Just last week the country was all abuzz about the news that worldwide premium music streaming service, Spotify, would finally launch in South Africa.

To that end, Spotify quietly opened up Line-In, a music metadata editor, to all of its users this month. The service is now live and pricing for Spotify South Africa has been unveiled!

Apple Inc.'s Apple Music is adding subscriber accounts in the U.S.at a higher rate than Spotify, and is on track to pass the No. 1 streaming service this summer, according to people in the record business familiar with figures reported by the two services.

South Africans already have a wide choice of streaming options, from Google Play Music to Apple Music, and Simfy Africa to Deezer.

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What you can not get from those services, however, is a free tier.

There's no doubt that when it comes to streaming services, Spotify's leading the pack.

David Pak, previous CEO of eMusic, commented on CNN about the war between Spotify and Apple Music. As it stands now, Spotify currently boasts more than 70 million paying subscribers and more than 159 million active users, the majority of which take advantage of the company's ad-supported tier.

Apple said Eddy Cue, senior vice president of internet software and services, disclosed the most recent subscriber number for Apple Music at the South by Southwest festival in Austin, Texas. The service had about 36 million subscribers just last month, 30 mil.in September, and 27 mil.in June. Instead, it's combined with income from other services like the App Store, so there's no way to know just how much the company is pulling in.

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