Premier League UK live broadcasting rights update

Stoke 1-1 Brighton                                       Stoke 1-1 Brighton

Sky and BT have signed deals worth a combined £4.46bn to show 160 live Premier League football matches for three seasons from 2019-20.

Media speculation is growing with regards to the Premier League's remaining broadcast packages, with United States tech giants Amazon, Facebook and Apple reported to be considering lucrative bids to strengthen their United Kingdom product propositions through football content.

The company said it expected to make a profit despite laying out more for Premier League games than last time.

Premier League Executive Chairman Richard Scudamore said: "We are extremely pleased that BT and Sky continue to view the Premier League and our clubs as such an important part of their offering".

BT's package - for which it is paying UK£295 million (US$409.3 million) per season - includes the rights to 32 matches played on Saturdays at 12.30pm GMT - 20 second-pick matches and 12 fifth-pick matches.

In total BT will show 32 Saturday games per season, down from 42 now, and will pay £295m per season, down from the £320m it agreed last time.

It's game day for the battle for the United Kingdom rights to Premier League soccer as Sky and BT have both retained a number of packages.

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With Comcast sidelined in December by the Disney-Fox deal but now showing renewed interest, the result could "sharpen the deal pencil" of the largest US cable company and the Roberts family, its founders, he said.

BT Sport is enjoyed by over five million households and pubs and clubs across the UK.

In 2015, the Premier League sold its most current round of TV rights packages, the details of which are a bit confusing.

Sky's United Kingdom chief executive Stephen van Rooyen was also pleased with the deal, with the company spending 16% less per game than in its current package.

Sky boasted that it "remains the home of Premier League football".

If the tech firms do jump in, there might be an opportunity for United Kingdom fans to watch at least some live games without paying BT or Sky. "Our disciplined approach means we continue to have the flexibility to invest in each of these areas as we choose, underlining our position as Europe's largest investor in content".

Both Facebook and Amazon have experimented with live sports in the past, with the former latter splashing out $50m on NFL Thursday Night Football games during the 2017 season. It contains Bank Holiday and three midweek fixtures. Compare that to the £53ish-million the last place finisher in La Liga got previous year and you can see how bloated the Premier League has become.

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